A 21st century super hero of sartorial sensuality, artisan lingerie designer Louise Feuillère empowers women by building their bras, not burning them. Since she opened her adorable atelier-boutique on the aptly named “rue des Dames” in 2004, 35-yr-old Feuillère has been perking up the private lives of her privileged patrons with her couture and made-to-measure lingerie.
From superfine cotton panties with delicate lace trimming to sexy waist cinchers with velvet-covered ribbing, Feuillère’s confections are masterpieces of sensuality, technique, comfort and form.
“Lingerie sets the mood for the day,” says Feuillère, a sprightly, petite brunette with a mischievous smile and large coy eyes. “It’s the first decision you make when it comes to dressing. When you think of its impact on our daily disposition it takes on a dimension of well-being.” (Hear that ladies? Forget meditation, buy made-to-measure!!)
One of only a handful of designers to practice the fine art of handmade lingerie, Feuillère won the Meilleur Ouvrier de France title for lingerie-corsetry (Best Craftsman of France) in 2007. It took two months of quasi-monastic concentration to prepare the demanding MOF competition design (a 50s-inspired, 9-panel flounced “guepière” with lace-covered garters, two integrated mousse cups, a rigid breastplate and inlaid lace). The first time in over 30 years that a MOF was awarded to a designer for corsetry, her win was an amazing feat, especially for someone so new to the scene.
Despite her young age, Feuillère is custom fit for her role as the fresh face of luxury lingerie. Her credentials?
- Handmade heritage (grandma was a crochet-addict and grandpa an artisan-cobbler)
- A rich imagination and peculiar fascination for intimate spaces and their accoutrements (she says her apartment is one big bedroom)
- An amazing eye for line, texture, color and composition (she studied Art History before earning a degree in fashion design)
- Insider expertise gleamed from the best (her personal coach and guru, Christianne Mogenet, is the oldest corset maker in Paris)
- A “St. Bernard” instinct towards reviving sensuality (the right lingerie can be just what the doctor ordered!)
“Seduction is all about feeling beautiful and comfortable with your body. Lingerie is simply a jewel that adorns that natural beauty,” says Feuillère, whose fresh, seductive designs strike a perfect chord between simplicity and embellishment.
Feuillère’s encyclopedic range of intimates includes everything from panties, garters, camisoles and bras to corsets, nightgowns, slips and bathing suits. To achieve the sensation of second-skin comfort, each creation is hand cut and assembled using the finest materials. Feuillère prefers tightly-woven Italian shirt cotton to the typical mesh netting for her corsets and bloomers, lace fabricated in France, and delicate embroidery from Spain. As passionate about ecology as she is corsetry, Feuillère is busy working on an all-organic cotton and bamboo capsule collection in unadorned shades of nude.
Each design can be customized according to fit, fabric and color preference. But for a truly original wearable work of art, indulge in one of her made-to-measure masterpieces. The custom collaboration takes several fittings and weeks to complete, so be sure to plan in advance.
Price range: couture (220-420E); made-to-measure (1500-3000E)